Data State Inspectorate

Promotional campaign for the E-learning course: “Personal data protection for small and medium-sized enterprises”

This campaign aimed to raise awareness about personal data protection and encourage entrepreneurs to acquire essential knowledge.

What we did:
A communication concept titled ‘About Personal Data — EASILY!’ was developed, serving as the foundation for all subsequent planning and activities.

Organized a press conference and two live-streamed events featuring legal experts to provide an in-depth understanding of data protection issues. Press releases and sponsored articles were prepared and published on Delfi and TVNET.

Created several video materials, including promotional videos, e-course tutorials, and testimonials from entrepreneurs about the course.

Designed an interactive quiz to help users test their knowledge of data protection.

Launched a YouTube advertising campaign alongside content on social media. Additionally, a custom jingle was produced, and radio advertisements aired on Skonto, SWH and Top Radio stations.

Key achievements:
The campaign attracted 491 registered participants, surpassing the initial target by 41.14%.