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Digital marketing (online marketing) is now an essential part of business communication. Nowadays, a successful brand communication is not possible without online presence.
At Marketing Angels, we provide a full range of digital marketing services tailored to your business needs. From strategy development and website design to advertising, analytics, and conversion optimization – we do it all! Our certified experts are here to deliver high-quality solutions, all in one place. Maximize your online potential with trusted expertise in every aspect of digital marketing.
AIDA model demonstrates a customer’s path to a purchase. Specific digital marketing channels can also be applied to each stage of the funnel:
ATTENTION or Awareness – attracting attention or promoting awareness. The best channels for these goals are Google Display, YouTube and Facebook.
INTEREST – a huge role in this stage is attributed to the company’s website since the individual is already interested and willing to learn more about your services or goods. People usually look into more information as well as compare your offer with that of your competitors. Therefore, it is crucial for the client to find your website through Google system to carry out such investigation. The Search Engine Optimization and ads in Google Search network will help with reaching this goal.
DESIRE stage’s communication goal is to shift one’s thinking from “I am interested in that” to “I need that”. To this end, use Facebook and Google display channels where the principle of remarketing is used.
ACTION – a purchase or other valuable action which can be taken by a person to accept the company’s offer. Depending on the digital marketing strategy and goals, a valuable action can be any action allowing the company to reach its digital marketing goals (e.g. purchase, filling-in account form, signs to receive news).
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