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<\/p>\nM\u016bsdien\u0101s m\u0101jas lapa ir uz\u0146\u0113muma seja internet\u0101. K\u0101 zin\u0101ms, pirmais iespaids ir \u013coti svar\u012bgs, un bie\u017ei vien m\u0101jas lapa ir pirmais klienta saskares punkts ar uz\u0146\u0113mumu. M\u016bsu tehnolo\u0123iju laikmet\u0101 viss att\u012bstas tik \u0101tri, ka daudzi uz\u0146\u0113mumi non\u0101k pie secin\u0101juma, ka ir pien\u0101cis laiks uzlabot vi\u0146u m\u0101jas lapu vai uztais\u012bt piln\u012bgi jaunu. Tas ir apsveicams l\u0113mums, bet k\u0101 to dar\u012bt pareizi?<\/p>\n
Esam uztais\u012bju\u0161i sarakstu ar 7 b\u016btisk\u0101m liet\u0101m, kas j\u0101\u0146em v\u0113r\u0101, \u00a0uzs\u0101kot jebkuras m\u0101jas lapas izstr\u0101di:<\/p>\n
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Respons\u012bva lapa noz\u012bm\u0113 to, ka lapas izskats adapt\u0113jas da\u017e\u0101diem ekr\u0101niem \u2013 da\u017e\u0101du datorekr\u0101nu izm\u0113riem, mobilajiem t\u0101lru\u0146iem un plan\u0161et\u0113m. Statistika liecina, ka m\u016bsdien\u0101s cilv\u0113ki vair\u0101k skat\u0101s interneta lapas no mobilaj\u0101m ier\u012bc\u0113m, nek\u0101 no datoriem, t\u0101p\u0113c lapas responsivit\u0101te ir \u201cthe must\u201d.<\/p>\n
Vienm\u0113r svar\u012bgi apzin\u0101ties, kas ir j\u016bsu klients un KO vi\u0146\u0161 mekl\u0113 j\u016bsu m\u0101jas lap\u0101. Tas pal\u012bdz\u0113s izveidot lietot\u0101jam svar\u012bgu saturu, k\u0101 ar\u012b izvietot visus elementus t\u0101, lai b\u016btu viegli atrast inform\u0101ciju. Lietot\u0101ji ir slinki, vi\u0146i nep\u0113t\u012bs visas j\u016bsu m\u0101jas lapas sada\u013cas. Ja nevar \u0101tri atrast vi\u0146u interes\u0113jo\u0161o inform\u0101ciju, tad ar lielu varb\u016bt\u012bbu vi\u0146i to ies mekl\u0113t cit\u0101s lap\u0101s un anal\u012btika jums r\u0101d\u012bs lielu atl\u0113cienu l\u012bmeni.<\/p>\n
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Pl\u0101nojot m\u0101jas lapu, ir svar\u012bgi apzin\u0101ties t\u0101s m\u0113r\u0137i. Ja viens no m\u0113r\u0137iem ir sa\u0146emt \u201cl\u012bdus\u201d\u00a0vai p\u0101rdot preces, tad ir svar\u012bgi iedot pietieko\u0161i daudz iesp\u0113ju uzklik\u0161\u0137in\u0101t uz pogas \u201cPieteikties\u201d vai \u201cPirkt\u201d. P\u0113t\u012bjumi par\u0101d\u012bju\u0161i, ka klienti vienm\u0113r mekl\u0113 iemeslu nenopirkt. T\u0101p\u0113c pret\u012b ir j\u0101b\u016bt pietieko\u0161i daudz argumentiem, lai klientu tom\u0113r p\u0101rliecin\u0101tu izdar\u012bt pirkumu vai pas\u016bt\u012bjumu, kur lieti noder t\u0101 sauc\u0101m\u0101s \u201cCall-to-action\u201d pogas.<\/p>\n
M\u0101jas lapai ir j\u0101b\u016bt vizu\u0101li baud\u0101mai. T\u0101p\u0113c svar\u012bgi pietur\u0113ties pie vienota stila imid\u017eiem, tekstiem un izk\u0101rtojumam. T\u0101di s\u012bkumi k\u0101 nevien\u0101d\u0101 l\u012bmen\u012b izvietoti elementi da\u017ereiz var atgr\u016bst potenci\u0101lo klientu. Mums ta\u010du pat\u012bk, ka skap\u012b visas dr\u0113bes smuki sakarin\u0101tas uz pakar\u0101majiem un d\u017eemper\u012b\u0161i akur\u0101ti salikti plaukt\u0101. Ar\u012b m\u0101jas lap\u0101 m\u0113s gribam redz\u0113t baud\u0101mu skatu, kur teksti neiet virs\u016b viens otram un bloki nel\u0113k\u0101.<\/p>\n
Nereti gad\u0101s, ka ir izveidota jauna vizu\u0101li pievilc\u012bga m\u0101jas lapa, bet\u2026 Google sist\u0113m\u0101 klients to nesp\u0113j samekl\u0113t. L\u012bdz\u012bgi, k\u0101 veikalu plauktos visas preces ir smuki sak\u0101rtotas, lai pirc\u0113jiem b\u016btu viegli t\u0101s atrast, ar\u012b m\u0101jas lap\u0101 viss ir j\u0101sak\u0101rto t\u0101, lai Google roboti var\u0113tu to atrast un par\u0101d\u012bt mekl\u0113taj\u0101. Tas noz\u012bm\u0113, ka katrai m\u0101jas lapai j\u0101sak\u0101rto iek\u0161\u0113jais SEO<\/u> <\/a>. J\u0101uzraksta pareizie meta tagi, j\u0101pie\u0161\u0137ir bild\u0113m pareizie nosaukumi, j\u0101saved k\u0101rt\u012bb\u0101 teksti ar pareizajiem atsl\u0113gv\u0101rdiem utt.<\/p>\n Parasti klienti par \u0161o neaizdom\u0101jas, bet visi lietot\u0101ji grib, lai lapa \u0101tri atveras. Ja ir j\u0101gaida vair\u0101k par 2 sekund\u0113m, kam\u0113r lapa atv\u0113rsies, tad ir \u013coti liela varb\u016bt\u012bba, ka lietot\u0101ji lapu pamet\u012bs. Laiks ir v\u0113rt\u012bba un neviens negrib t\u0113r\u0113t savu laiku, gaidot, kam\u0113r iel\u0101d\u0113sies lapa.\u00a0T\u0101p\u0113c ir svar\u012bgi izv\u0113l\u0113ties jaud\u012bgu serveri (ja m\u0101jas lapa ir paredz\u0113ta \u0101rzemju tirgiem, ir v\u0113rts\u00a0apsv\u0113rt servera pirk\u0161anu taj\u0101 valst\u012b), k\u0101 ari izmantot citus r\u012bkus, kas pal\u012bdz nodro\u0161in\u0101t \u0101tru iel\u0101di, k\u0101, piem\u0113ram, visu bil\u017eu svara optimiz\u0101cijas r\u012bku.<\/p>\n Silti iesak\u0101m pirms lapas palai\u0161anas notest\u0113t to uz vis\u0101m iesp\u0113jamaj\u0101m ier\u012bc\u0113m. Ja lapa smuki izskat\u0101s uz j\u016bsu datora ekr\u0101na, tas nenoz\u012bm\u0113, ka t\u0101 izskat\u012bsies \u0161\u0101di ar\u012b uz liel\u0101ka ekr\u0101na vai mobilaj\u0101 telefon\u0101. T\u0101pat lapa at\u0161\u0137ir\u012bgi izskat\u012bsies, piem\u0113ram, iPhone vai Android sist\u0113m\u0101s. Lai J\u016bsu klientiem nerastos nepat\u012bkami p\u0101rsteigumi ar J\u016bsu m\u0101jas lapu, notest\u0113jiet to k\u0101rt\u012bgi pirms palai\u0161anas vai pal\u016bdziet to izdar\u012bt kol\u0113\u0123iem, draugiem un pazi\u0146\u0101m.<\/p>\n Ja rodas k\u0101di jaut\u0101jumi vai v\u0113lme p\u0113c jaunas kvalitat\u012bvas m\u0101jas lapas, esat laipni aicin\u0101ti pie mums uz sarunu.<\/p>\nM\u0101jas lapas iel\u0101des \u0101trums<\/h2>\n
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<\/p>\nTest\u0113\u0161ana<\/h2>\n