{"id":383,"date":"2018-05-04T14:42:46","date_gmt":"2018-05-04T11:42:46","guid":{"rendered":"https:\/\/www.marketingangels.lv\/?p=383"},"modified":"2024-09-18T11:02:42","modified_gmt":"2024-09-18T08:02:42","slug":"marketinga-arpakalpojumi-efektivs-un-izdevigs-risinajums-jusu-biznesam","status":"publish","type":"post","link":"https:\/\/www.marketingangels.lv\/lv\/marketinga-arpakalpojumi-efektivs-un-izdevigs-risinajums-jusu-biznesam\/","title":{"rendered":"M\u0101rketinga \u0101rpakalpojumi – efekt\u012bvs un izdev\u012bgs risin\u0101jums j\u016bsu biznesam"},"content":{"rendered":"

\u0100rpakalpojumu izmanto\u0161anas priek\u0161roc\u012bbas vai k\u0101p\u0113c uz\u0146\u0113m\u0113jam pirkt pakalpojumu no malas?<\/h2>\n

Pasaul\u0113 jau sen ir pier\u0101d\u012bts un uz\u0146\u0113m\u0113ji ir sapratu\u0161i, ka pakalpojumu pirk\u0161ana no malas ir ne tikai efekt\u012bv\u0101ka, bet ar\u012b finansi\u0101li izdev\u012bg\u0101ka. Pirmk\u0101rt, s\u0101kot ar to, ka labs speci\u0101lists maks\u0101 d\u0101rgi, j\u0101maks\u0101 ir ne tikai alga, bet, protams, ar\u012b nodok\u013ci un tad v\u0113l visas p\u0101r\u0113j\u0101s izmaksas, s\u0101kot ar vesel\u012bbas apdro\u0161in\u0101\u0161anu un beidzot ar darba vietas apr\u012bkojumu. Saskaitiet kop\u0101 viena speci\u0101lista izmaksas un saprat\u012bsiet un varb\u016bt pat b\u016bsiet p\u0101rsteigts, cik daudz naudas j\u016bs var\u0113tu novirz\u012bt m\u0101rketinga bud\u017eetam.<\/strong><\/p>\n

Nav nosl\u0113pums, ka liel\u0101k\u0101 m\u016bsu gadsimta cilv\u0113ku probl\u0113ma ir laiks. Inform\u0101cijas apjoms ir milz\u012bgs un att\u012bst\u012bba notiek \u013coti strauji. Uz\u0146\u0113m\u0113jam j\u0101rada ne tikai piepras\u012bts produkts vai pakalpojums, bet j\u0101m\u0101k p\u0101rdot tirg\u016b, kur domin\u0113 vair\u0101kas paaudzes, katra ar savu uztveri un paradumiem. Tas noz\u012bm\u0113, ka komunik\u0101cija da\u017ek\u0101rt var b\u016bt diametr\u0101li pret\u0113ja. Un ne vienam vien uz\u0146\u0113m\u0113jam bie\u017ei vien tr\u016bkst pieredzes un zin\u0101\u0161anas par m\u0101rketingu.<\/p>\n

K\u0101 vienam cilv\u0113kam tikt gal\u0101 ar \u0161o milz\u012bgo inform\u0101cijas pl\u016bsmu, izmai\u0146\u0101m un jaunin\u0101jumiem? It \u012bpa\u0161i tas attiecas uz vid\u0113jiem uz\u0146\u0113mumiem, kur k\u0101 likums vai nu nav m\u0101rketinga speci\u0101lista visp\u0101r, vai ar\u012b, ja ir, tad tas ir viens cilv\u0113ks, kas atbild par visa uz\u0146\u0113muma m\u0101rketingu un ne reti ar\u012b par vair\u0101ku valstu strukt\u016brvien\u012bb\u0101m. Un ar\u012b tad, ja m\u0101rketinga vad\u012bt\u0101js, saprot, ka tr\u016bkst laika, kapacit\u0101tes vai zin\u0101\u0161anas, piem. par digit\u0101lo m\u0101rketingu, vai cit\u0101m funkcij\u0101m, ir iesp\u0113ja piesaist\u012bt \u0101rpakalpojuma uz\u0146\u0113mumu no malas, lai atdotu da\u013cu no m\u0101rketinga funkcij\u0101m \u0101rpakalpojum\u0101.<\/strong><\/p>\n

M\u0101rketinga \u0101rpakalpojumi maziem, vid\u0113jiem un lieliem uz\u0146\u0113mumiem<\/h2>\n

Vai tas b\u016btu maza, vid\u0113ja, vai liela uz\u0146\u0113muma vad\u012bt\u0101js, es uzskatu, ka tam prim\u0101ri ir j\u0101dom\u0101 par savu produktu vai pakalpojumu, klientu, j\u0101analiz\u0113 un j\u0101v\u0113ro, ko dara konkurenti un j\u0101seko l\u012bdzi tirgus tendenc\u0113m sav\u0101 nozar\u0113.<\/p>\n

Gadus desmit atpaka\u013c par\u0101d\u012bj\u0101s tendence samazin\u0101t uz\u0146\u0113muma izmaksas un \u0161tata vietas, atdodot \u0101rpakalpojuma sniedz\u0113jiem gr\u0101matved\u012bbu, nedaudz v\u0113l\u0101k \u2013 ar\u012b IT. Pa\u0161laik akt\u012bvi nov\u0113rojama tendence, ka ar\u012b m\u0101rketings bie\u017ei vien tiek izmantots k\u0101 \u0101rpakalpojums, \u013caujot uz\u0146\u0113muma darbiniekiem koncentr\u0113ties uz savu pamatdarb\u012bbu.<\/strong> T\u0101 rezult\u0101t\u0101 uz\u0146\u0113muma m\u0113r\u0137i tiek sasniegti \u0101tr\u0101k, efekt\u012bv\u0101k un profesion\u0101l\u0101k.<\/p>\n

Un kopsavilkum\u0101 grib\u0113tos mums visiem nov\u0113l\u0113t apzin\u0101ties, ka invest\u012bcijas m\u0101rketing\u0101 nav tikai izmaksas, bet gan ieguld\u012bjums uz\u0146\u0113muma, produkta vai pakalpojuma atpaz\u012bstam\u012bb\u0101, p\u0101rdo\u0161an\u0101 un pe\u013c\u0146as g\u016b\u0161an\u0101 gan \u012bstermi\u0146\u0101, gan ilgtermi\u0146\u0101.<\/p>\n

Ja jau ilg\u0101ku laiku j\u016bs moka p\u0101rdomas, ka j\u016bsu m\u0101rketings nav efekt\u012bvs, nav kvalitat\u012bvs, netiek veikts laik\u0101 vai ar\u012b uz\u0146\u0113mumam ir gr\u016bt\u012bbas atrast pietieko\u0161i profesion\u0101lu m\u0101rketinga vad\u012bt\u0101ju, ir v\u0113rts apsv\u0113rt \u0101rpakalpojumu izmanto\u0161anu.<\/p>\n

Uzticiet m\u0101rketingu profesion\u0101\u013ciem un atbr\u012bvojiet savu laiku\u2026 sev, savai \u0123imenei\u2026 un saviem klientiem.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0100rpakalpojumu izmanto\u0161anas priek\u0161roc\u012bbas vai k\u0101p\u0113c uz\u0146\u0113m\u0113jam pirkt pakalpojumu no malas? Pasaul\u0113 jau sen ir pier\u0101d\u012bts un uz\u0146\u0113m\u0113ji ir sapratu\u0161i, ka pakalpojumu pirk\u0161ana no malas ir ne tikai efekt\u012bv\u0101ka, bet ar\u012b finansi\u0101li izdev\u012bg\u0101ka. Pirmk\u0101rt, s\u0101kot ar to, ka labs speci\u0101lists maks\u0101 d\u0101rgi, j\u0101maks\u0101 ir ne tikai alga, bet, protams, ar\u012b nodok\u013ci un tad v\u0113l visas p\u0101r\u0113j\u0101s […]<\/p>\n","protected":false},"author":2,"featured_media":385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinga-arpakalpojumi"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2023\/06\/outsourcing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":7,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"predecessor-version":[{"id":392,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/383\/revisions\/392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}