{"id":377,"date":"2018-03-04T14:23:36","date_gmt":"2018-03-04T12:23:36","guid":{"rendered":"https:\/\/www.marketingangels.lv\/?p=377"},"modified":"2023-07-18T17:07:52","modified_gmt":"2023-07-18T14:07:52","slug":"3-padomi-ka-izveidot-stipru-zimolu","status":"publish","type":"post","link":"https:\/\/www.marketingangels.lv\/lv\/3-padomi-ka-izveidot-stipru-zimolu\/","title":{"rendered":"3 padomi, k\u0101 izveidot stipru z\u012bmolu"},"content":{"rendered":"

Pirms k\u0101da laika Jelgavas novada uz\u0146\u0113m\u0113ju dienu pas\u0101kuma ietvaros mani l\u016bdza \u012bsi un koncentr\u0113ti past\u0101st\u012bt, k\u0101 ar m\u0101rketinga pal\u012bdz\u012bbu padar\u012bt savu uz\u0146\u0113mumu par veiksmes st\u0101stu un k\u0101 izveidot stipru z\u012bmolu. Parasti \u0161\u0101ds jaut\u0101jums b\u016btu vismaz 2 dienu intens\u012bva apm\u0101c\u012bbu kursa v\u0113rts, augstskolas par to m\u0101ca m\u0113ne\u0161iem ilg\u0101s programm\u0101s. M\u0113dz pat teikt, ka jebkur\u0101 profesij\u0101 nepiecie\u0161ams nostr\u0101d\u0101t vismaz 10 000 stundas, lai l\u012bdz kaulam izprastu t\u0113mu un iem\u0101c\u012btos to profesion\u0101li pielietot praks\u0113. T\u0101d\u0113\u013c ar\u012b man tas bija izaicin\u0101jums \u2013 apkopot savu padsmit gadus ilgo m\u0101rketinga pieredzi 3 padomos, k\u0101 izveidot stipru z\u012bmolu.<\/p>\n

Z\u012bmola st\u0101sts<\/h2>\n

Ko varu teikt uzreiz \u2013 piln\u012bgi noteikti viens no galvenajiem jebkura uz\u0146\u0113muma veiksmes faktoriem ir STIPRS Z\u012aMOLS<\/strong>. Bet kas tad ir tas, kas at\u0161\u0137ir stipru z\u012bmolu no viduv\u0113ja un v\u0101ja? Pirmk\u0101rt, svar\u012bgs ir viegli uztverams un aktu\u0101ls z\u012bmola st\u0101sts<\/a><\/strong>. Un aktu\u0101ls st\u0101sts vienm\u0113r run\u0101 par to, ko vajag klientam, nevis par to, ko p\u0101rdod uz\u0146\u0113mums. Labs st\u0101sts iedvesmo liel\u0101k\u0101m un lab\u0101k\u0101m liet\u0101m.<\/p>\n

Praks\u0113 uz\u0146\u0113mumi diem\u017e\u0113l p\u0101r\u0101k bie\u017ei aizraujas ar narcisismu un sav\u0101 komunik\u0101cij\u0101 koncentr\u0113jas uz to, ko pa\u0161i uzskata par savu p\u0101r\u0101ko svar\u012bguma pak\u0101pi \u2013 vai t\u0101 b\u016btu simtgad\u012bga pieredze, kvalitat\u012bva ra\u017eo\u0161ana vai tehnolo\u0123iski sare\u017e\u0123\u012bti jaun\u0101kie sasniegumi.<\/p>\n

Konsekventa vizu\u0101l\u0101 identit\u0101te<\/h2>\n

Otrk\u0101rt, stipram z\u012bmolam vienm\u0113r ir labi att\u012bst\u012bts un viegli atpaz\u012bstams logo<\/strong>, k\u0101 ar\u012b konsekvents, ne ar ko citu nesajaucams izskats. Par to, k\u0101 izveidot stipru z\u012bmolu, j\u0101dom\u0101 t\u0101pat k\u0101 par savu reput\u0101ciju. M\u0113s pa\u0161i ikdien\u0101 piedom\u0101jam, k\u0101du ap\u0123\u0113rbu vilksim uz pas\u0101kumu, k\u0101du iespaidu v\u0113lamies rad\u012bt ar savu izskatu. Tie\u0161i t\u0101pat b\u016btu j\u0101piedom\u0101 par uz\u0146\u0113muma izskatu un komunik\u0101cijas materi\u0101liem. Un t\u0101 neb\u016bt nav t\u0101da ekstra, kas pa kabatai tikai lieliem uz\u0146\u0113mumiem. Paties\u012bb\u0101 ar\u012b jaunam un mazam uz\u0146\u0113mumam ir b\u016btiski jau no pirm\u0101s eksistences dienas veidot savu t\u0113lu un reput\u0101ciju.<\/p>\n

Konsekvence komunik\u0101cij\u0101<\/h2>\n

Tre\u0161k\u0101rt, ir svar\u012bgi iev\u0113rot konsekvenci gan vizu\u0101l\u0101, gan saturisk\u0101 zi\u0146\u0101 ar\u012b ikdienas komunik\u0101cij\u0101<\/strong>. Ja uz\u0146\u0113mums ir izv\u0113l\u0113jies str\u0101d\u0101t \u201cpremium\u201d segment\u0101, bie\u017ei komunic\u0113t lielas atlaides neb\u016bs \u012bsti viet\u0101. Ja uz\u0146\u0113mums sav\u0101 st\u0101st\u0101 izv\u0113l\u0113jies uzsv\u0113rt za\u013co dz\u012bvesveidu, tad organiz\u0113t akcijas, kas burtiski ra\u017eo plastmasas kalnus, ir \u013coti slikta ideja un noteikti tiks paman\u012bta no pirc\u0113ju puses (k\u0101 tas v\u0113l pavisam nesen notika ar k\u0101du lielu uz\u0146\u0113mumu tepat Latvij\u0101).<\/p>\n

Tas ar\u012b viss! J\u0101, tie\u0161i tik vienk\u0101r\u0161i un taj\u0101 pa\u0161\u0101 laik\u0101 sare\u017e\u0123\u012bti, jo n\u0101kas izk\u0101pt no savas komforta zonas un iek\u0101pt klienta kurp\u0113s. Un dar\u012bt to atkal un atkal, dienu no dienas. Bet lab\u0101 zi\u0146a ir t\u0101da, ka katram labam produktam vai pakalpojumam var atrast savu unik\u0101lo st\u0101stu, pamatojoties uz to, izveidot atmi\u0146\u0101 palieko\u0161u vizu\u0101lo t\u0113lu, un p\u0101r\u0113jais jau ir dar\u012b\u0161anas jaut\u0101jums. Lai jums izdodas!<\/p>\n","protected":false},"excerpt":{"rendered":"

Pirms k\u0101da laika Jelgavas novada uz\u0146\u0113m\u0113ju dienu pas\u0101kuma ietvaros mani l\u016bdza \u012bsi un koncentr\u0113ti past\u0101st\u012bt, k\u0101 ar m\u0101rketinga pal\u012bdz\u012bbu padar\u012bt savu uz\u0146\u0113mumu par veiksmes st\u0101stu un k\u0101 izveidot stipru z\u012bmolu. Parasti \u0161\u0101ds jaut\u0101jums b\u016btu vismaz 2 dienu intens\u012bva apm\u0101c\u012bbu kursa v\u0113rts, augstskolas par to m\u0101ca m\u0113ne\u0161iem ilg\u0101s programm\u0101s. M\u0113dz pat teikt, ka jebkur\u0101 profesij\u0101 nepiecie\u0161ams […]<\/p>\n","protected":false},"author":2,"featured_media":380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zimola-izveide"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2023\/06\/lion-3075613_1920.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":5,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/377\/revisions"}],"predecessor-version":[{"id":1930,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/377\/revisions\/1930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/media\/380"}],"wp:attachment":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/categories?post=377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/tags?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}